Hi, my name’s Matt Whitworth and welcome to my blog.
A little background: I have over 20 year’s experience in sales and marketing all types of businesses both large and small. During the last 6 years I have worked with dozens of small to medium sized companies, assisting them with marketing their businesses on the internet.
When I first started to work with small businesses, it was quickly apparent that there is a large gap in experience for many business owners when they approach marketing their businesses on the internet.
Typical problems that small business owners face are:
- Limited budget to produce a professional looking website
- Inability to make changes to website without costing money with 3rd party.
- Resorting to using an online web-builder to put their business on the net, with amateurish results.
- Spending $1,000’s on pay-per-click ads without generating a good ROI
- Having a poorly optimized pay-per-click campaign which eats cash
- Nowhere to be found on organic searches on Google or Yahoo
- Poorly set-up lead capture mechanisms on both websites and landing pages
- No use of autoresponder systems to perform follow-up with leads when they are received.
- No coordination of all of the above into a systematized lead and sales generating machine.
Over the years I have tested numerous systems, techniques and strategies, many of which did not live up to the expectation or the promises made on the various sales pages of the guru, or vendor concerned. Finally, after extensive trial and error and after investing 1000s of dollars, I have developed a toolbox of recommended strategies and 3rd party applications which are consistently bringing my clients results, and more importantly, sales! Throughout this blog, I will be sharing with you the basic concepts of the various aspects of internet marketing that I consider to be crucial. For each element, I will be recommending further reading or 3rd party tools which I personally use in my business every day.
We hope you will find this useful and we look forward to your comments as I add posts.
Check out our free video which gives the #1 secret to marketing your small business online – Small Business Internet Marketing Secrets
Thanks,
Matt Whitworth
Principal Consultant
MW Strategic Marketing